Start of 2020, we started Casa Decors with a vision - to make a million homes beautiful. Back then, our catalogue featured just 35 designs. Yet, when our customers shared photographs of their homes, we saw they were remarkably distinct. The same table, the same chair was used differently by different people. This told us something. People want their homes to be unique. We also realised that people are a lot happier creating things than they are buying things. We are a creative, imaginative, expressive species. And our homes are just one of the many canvases we have at our disposal.Today, we understand that we’re here not just to sell well-designed products. We’re here to help you create spaces that mirror who you are. At Casa Decors, we want you to discover the joy of creating. Starting with your home. We want you to think of the setting up of a space as an energising, creative pursuit. To breathe life into empty rooms with your ideas. To take a few square feet of nothing, and transform it into something beautiful.
Customers are at the centre of whatever we do at Urban Ladder. We ensure that we get the right customer solution in all our initiatives. We establish a long-term relationship with every customer and aim to delight them in every interaction. We aim to set the global benchmark for customer happiness scores.
We are here to build a long-term sustainable business. We aim to do more with less and focus on zero waste. We believe that a self-sustaining business will be responsible and solve customer problems in the right manner.
We have a bias for action. We empower our teams to take fast and well informed decisions. We continuously iterate and learn from our mistakes. Scale and robustness are built in as we move along.
We take charge, go the extra mile, and think differently to find innovative solutions. When in doubt, we push ourselves harder to solve newer challenges and get better solutions.